Twitter, Instagram, Facebook, WordPress, Snapchat, Tumblr…. it would be naive to say that social media isn’t an important way to market and connect with your customers in 2019. Even the most skilled marketing manager may have difficulties keeping up with your social media presence. There are so many platforms to produce content for, and each one needs to be different. You need to wittily market your latest project in under 280 characters for twitter, and then post a perfectly framed and edited photo for Instagram. Beyond having the “perfect” content, most consumers are demanding that you produce it consistently. It can make your head spin! How can you organize it all? Enter- Zoho Social, a program on the Zoho One platform that easily helps you manage and organize your business’ social media presence.
Zoho offers many programs on their platform. Arguably their most successful one is Zoho CRM. But what if you don’t need all of the features of a CRM? Maybe you are just looking for somewhere to keep your contacts, and manage your tasks and deals. Having a tool that allows you to organize your contacts and clients allows for better customer relationships. Enter Zoho Contact Manager. Both programs can be very helpful to your business, but there are some key differences and similarities. Let’s review them before you decide which program to use.
In a previous blog post I spoke about how you may use workflow in Zoho CRM. Today I am going back to basics, what even is a workflow anyway? Typically workflow means how you organize your work patterns, the flow of your work, so to speak. In Zoho CRM, workflow is an automation tool that will execute a certain action when a condition in the CRM is met. Essentially- you do something in your (i.e. create a new lead) and an automated action fires off (a welcome email is sent). Read More
Zoho CRM is an amazing database to help any business keep track of your clients, deals, marketing campaigns and beyond. I firmly believe that one of the most underutilized tools in this program is the “activities” feature. Activities in the Zoho CRM do it all, you can organize tasks, keep track of meetings, and schedule a follow up conversation with a new client. If you are looking to keep your records organized and detailed the Zoho CRM the activities feature is the way to go.
A solid and cohesive team is one of the most important things when you are building your business. If your employees work together and communicate well, projects run smoothly, staff morale is higher, overturn is lower, and people actually enjoy doing their work. While the Zoho suite has many ways to organize and streamline your business practices, it also has ways that you can encourage employees to engage and collaborate. Enter, Zoho Connect, a social media platform created for businesses to bring teams together.
When Zoho says that it has millions of users, the company is really talking about its email software. Yes, there are plenty of people and companies who use its other business apps, but Zoho Mail is by far the company’s most popular application. Here are five things you need to about it:
You can use it with any email software
Think of Zoho Mail like Gmail. When you sign up for an account, you can then use the email service through any browser and an any device you choose: from Apple to Google to Microsoft. There’s also a very strong mobile application. But if you want to connect your existing email software, Outlook or any other, you can do that, too. Zoho Mail allows you to use it as an email server for your company as well, so you can keep your domain name when you send and receive emails from customers or others that you’re doing business with.
When it comes to Zoho mapping fields and lead conversion mapping, there is a lot to learn. If you’ve attempted to map a custom field in a lead record to a standard field in either the deal, contact, or account record, you may have encountered a somewhat common issue that some Zoho CRM users come across: the matching field you’re looking for doesn’t show up as an option.
Troubleshooting issues with Zoho mapping fields
In order to solve this issue, the first step you’ll want to take is confirming that both fields are the same type of fields.
For instance, if you’re attempting to map a field that’s categorized as a single line field, these are the only types of fields that will show up in the target module as choices in the Zoho mapping fields screen.
When it comes to their various apps and products, some of what’s offered through Zoho is more useful to individual business owners than others. If you need an easy way to provide database access to customers and vendors, you’ll want to read on for our Zoho portal tips.
Just last year, Zoho CRM introduced an exciting new Zoho feature, which allows users to give vendors and customers self-service access within Zoho CRM to all the information they need. If you’ve been using Zoho CRM already, you may find that this feature is fairly simple to set up and use.
Here at The Marks Group, our CRM system is…Zoho CRM, naturally. And of course, we use Zoho CRM Calendar. So give us credit for eating the dog food, so to speak.
I’ve been knee-deep in it for more than two years now and I’ve learned a lot. So I thought that I would take a few moments out and share five tactics with the Zoho CRM Calendar. This is not scripture. You may have different points of view. But for me, this works.
Tip #1: Ignore Calls
When you’re on the calendar, you’ll see that you have the ability to create an “event” or a “call.” When you’re in other areas of Zoho CRM, you’ll also see that you have the ability to also create “tasks.” I ignore calls. It’s just too confusing. For me and others in my company, all of our activities are either events or tasks. An event represents an appointment. An appointment is defined as when I have a scheduled meeting—onsite or online—with someone else. A task represents everything else: calls, to-do’s, emails to send, things to follow-up, and so on.
Did you just make an investment in Zoho One apps? You made a great choice. Now it’s time to consider how to best use those apps.
In the 25 years we’ve been implementing business applications we’ve been part of many, many successes. Unfortunately, we’ve also been part of quite a few failures. Sometimes, these failures have been our fault. Other times not. But the good news is that I’ve learned.
I’ve learned what people have done to succeed with their business applications—be it CRM, financial, collaboration, communication, or anything else that is included with a Zoho One apps subscription.
So, what have I learned? Four things, actually: