CRM Systems for Small Businesses, Plus Other Technologies

By January 7, 2019 January 20th, 2019 No Comments

CRM systems for small businesses can improve efficencyThese days, there is an abundance of technology, such as CRM systems for small businesses, that can help you run your company more efficiently. It can be a bit overwhelming at times, so in the meantime, be sure to just focus on these five popular small business technologies:

CRM systems

One of the best tools you can get for your sales and marketing staff is a customer relationship management (CRM) system, which is used for sales, marketing, and service management. Usually cloud-based, these databases include all the information you need to keep information organized and to run your small business. This includes information about vendors, customers, prospects, and so on. CRM systems for small businesses are a great tool for ensuring everyone in your organization is on the same page and that nothing important ever slips through the cracks.

Top choices include Zoho, Salesforce, Microsoft Dynamics 365, Sage, Insightly and Sugar.

Backing up files online

Backing up your important files online (whether on a cloud-based platform or stored locally) is important because you always want to be prepared for the worst. It’s inexpensive, and it can help protect you against losing a devastating amount of important information in the event of a malware attack. If something should ever happen, it’s easy to restore your most recent backup and access everything you need quickly.

Leaders include Carbonite,  Barracuda, and Mozy.

Video marketing

With video becoming one of the more popular forms of content on the web, it’s no surprise that both small and large businesses can benefit from using video. More companies are using this technology to target others with education, information, and content; it goes beyond simply promoting your own brand and products.

Top choices include Twitter Periscope, YouTube, Facebook Live, and Google Hangouts on Air.

HR Platforms

A human resources (HR) management system is a necessity for any company with more than five full-time workers. Employees are encouraged to perform data entry through a centralized portal with one of these platforms, which can help lessen the workload for your HR employee. The HR systems of today use automation and workflows that can easily manage paid time off (including vacation time), employee benefits, bringing on new employees, and so on. Some will also include their own payroll capabilities; if they don’t, they often offer the option to integrate with others.

Leaders include Paychex, BambooHR, Gusto and Zenefits.

Get expert training today on popular CRM system Zoho

If you’re looking for somewhere to start when it comes to taking advantage of the technology out there, there is no better way to get your company more organized than to get started with a solid CRM system for small businesses, such as Zoho. At The Marks Group Live, we focus on offering live training on Zoho CRM. Learn more about the different services we offer.

For more information about some of the popular technologies available for running your business, read our original article on

Gene Marks

Author Gene Marks

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